If you already have a busy website and you like your domain there's no need to change it but as soon as you set up a new website or if you are going to rebrand your business with a new business name you need to consider carefully what domain name to choose.
For those of your who don't know the domain name is the base part of the address you type into the browser address bar to open a website. Like "google.com", "secretsearchenginelabs.com" or "cnn.com"
First of all you need to know what you are going to use the domain for. It could be any of the following.
- The website of your business.
- A niche website to make money from ads or selling a ebook
- A SEO website, like a feeder blog, that exist for the sole purpose of helping your business or niche website rank in the search engines.
Considering the different purposes a domain and website can have your might want to optimize your domain for some but not all of the following
- A short name that is easy to spell and that people will remember after they have heard someone mention it on the radio or if they read about it two days ago.
- A name the is built from the nr 1 keyphrase your are targeting with SEO
- A name that does not conflict with trademarks or business names already in use in your target market (or you could lose your domain to a trademark holder)
- A name you want to live with for many years (a lot of your marketing is tied to the domain name)
- A name without hyphens if possible
- A .COM or country specific domain for your business
- A .ORG or country specific domain for your organization
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